I’m a freelance editor/video producer in Hunstville, AL who enjoys working with great clients and helping them shape their stories. You have a message you need to communicate to your audience, and I love exploring creative ways to tell your story efficiently and effectively. I’ve been doing this for 10 years now, and I still get excited when working on a great story.

I absolutely love working in the edit suite. Remember the feeling you had when you made the perfect mix tape? For me it’s like that, but a thousand times better. I know from experience that the edit is where a good project can be shaped into an outstanding one. It’s also the place where a challenging project is rescued. It’s all about telling the story and creating an emotional response with audience. A great editor not only stays on top the ever changing technical knowledge, but digs deeper into the theories of when and why you cut. It involves a mixture of natural talent, hard work, and wisdom that can only come from experience. Some editors amputate the bad parts, others stitch together the pieces, and others sculpt and shape the story. Who’s cutting your story?

As a producer I’ve worked with budgets big and small. My job as a producer is to help you use your budget wisely and to save you money however I can. Sometimes it’s even explaining the reasons why you “don’t” need a video. I strive to approach each project creatively, and I know from years of working in the edit suite and on the set exactly what it’s going to take to get the job done. Writing strong scripts, scheduling shoots and crews, sitting with a client and editing, directing actors and talent–it’s all part of the job I love to do.

If a picture tells 1,000 words, then at 29.97 frames a second, a 5 minute video has 8,991,000 words. So what’s your story?

–Lance Cooper