COMMERCIALS for TV/STReAMING
Commercials still work—because people are still watching. Whether it’s live sports, streaming their favorite series, or catching clips on YouTube, your audience is tuned in and ready to engage. A well-crafted spot puts your brand right where attention is highest—on the biggest screen in the room. And with today’s tools, you don’t have to guess who’s watching. You can target the right viewers, on the right platforms, at the right time. It’s a proven way to build trust, grow awareness, and stay top of mind.
OUR WORK
BANK INDEPENDENT
“The Rhythm of Independence”
We partnered with Bank Independent to create a series of spots titled "The Rhythm of Independence," a tribute to the spirit of growth rooted in the Muscle Shoals sound and reaching toward new horizons. Through connections to iconic places like FAME Studios and the Orion Amphitheater, the video tells the story of a bank investing in culture, community, and the future.
PROGRESS Bank:
“Are You Ready For Progress?”
We created a playful series of spots for Progress Bank that brought their print ads to life. Building on their signature black-and-white photography with a touch of brand blue, we flipped the concept for video — using a bold blue background while keeping talent and props in black and white. The result was a fun, eye-catching campaign that stayed true to the brand and stood out on screen.
BANK INDEPENDENT
“We’re Invested in You”
We partnered with Bank Independent to produce a TV commercial that would reflect their growth as a modern financial institution — without losing sight of what’s always been at the heart of their brand: people. The goal was to elevate the visual quality of their messaging with a more cinematic look, while grounding the story in real, authentic moments. We combined sweeping regional landscapes with honest portraits of employees and customers — everyday people who represent the strength and spirit of the communities Bank Independent serves. The result is a visual reminder that when you invest in a local bank, you're investing in the people and places that matter most.
PROGRESS Bank: MORTGAGE
Staying true to Progress Bank’s black-and-white visual style, we created a mortgage spot that follows a young family moving into their new home. The piece captures the quiet, meaningful moments that makes a house truly feel like home.
ELEVATE THE STAGE
Elevate the Stage, a podium-style NCAA gymnastics competition featuring top collegiate teams from around the country. Using motion-animated NCAA team logos, the video builds excitement and drives fans to buy tickets, blending bold visuals with high-energy pacing to match the spirit of the sport.
Guardian Credit UnION
We partnered with Guardian Credit Union to create a campaign centered around community benches — a simple symbol of how Guardian helps connect people and local businesses. Production began in early March 2020, but just as we started filming, the pandemic changed everything. We quickly pivoted to create a spot using timelapse footage of the empty bench, capturing the essence of the idea, with social distancing. Later, as it became safer to film again, we returned to the original concept — showing neighbors, friends, and families reconnecting through the presence of Guardian in their community.
Straight TO ALE:
“Chill Pils: Beer That Tastes Like Beer, Only Better”
We partnered with Huntsville’s Straight to Ale to create a laid-back commercial for their pilsner, “Chill Pils: Beer That Tastes Like Beer, Only Better.” Inspired by King of the Hill, the spot channels the opening scene and real brewer banter — a perfect homage to beer, conversation, and good company.
